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Multi-Channel Marketing - What It Is & How Important It Is For Your Ecommerce Business

In today’s world, if you’re a brand owner and your products do not have a global market reach, good luck keeping up. You need to focus on bringing more customers under your brand’s umbrella if your goal is to build an empire in the ecommerce arena. That’s where multi-channel marketing comes into the picture.

So, what do we exactly mean when we say Multi-Channel Marketing?

It refers to selling and promoting your products everywhere your customers usually purchase from. Starting from marketplaces other than your own online store to social media, online communities, messaging applications – basically anywhere your potential customers spends their time – can be your products’ selling house. For instance, the Instagram posts, Facebook store, Amazon, eBay to name a few.

When you create paths for your products from where they can be purchased, you open your brand to multi-channel marketing and sales. Ecommerce development will mean nothing if you do not focus on this aspect.

Ecommerce platforms like BigCommerce provide amazing opportunities for multi-channel marketing and selling. Moreover, Inflexi Technologies, the BigCommerce Development Company, has the expertise to build your store from the scratch using this platform availing you the advantage of selling your products on multiple channels.

When you are running a business, you must know that simply putting up your products everywhere will not create a multi-channel marketing base. You must understand where your audiences actually exist and how you can use that data for your benefit.

The first and foremost thing is to find out the source from where most of your potential customers are coming into your website. It could be through organic search, paid ads, social media or so. Once you find that out, you can use that information to build a marketing strategy for customers based on their traffic source.

For example, if your customer visits your website through Pinterest, you can add a scroll-delayed overlay which would give them an eye-catching offer. This will help you build a personal touch with the visitor and moves them to become your potential customer.

Allow your technical partner, Inflexi Technologies, the best ecommerce development company, to add these privy touches to your website.

But this isn’t where your strategy ends. There’s more to multi-channel marketing!

Only serving personalized experiences based on the traffic source will not garner you the desired results. So, what will? Finding out your visitor’s Email. Ahaaan!

If you capture a visitor’s Email Id, it will be the ultimate reward that multi-channel marketing will bestow you with.

But how to do that? With the help of entry and exit overlays! They have been doing a perfect job since their inception and you can use them too to make your visitor’s experience interactive and fun on your website. Make sure the overlays fit your brand perfectly.

You can choose to treat your existing customers a bit differently by luring them with offers they won’t be able to say no to – especially if they’ve something added to their cart that hasn’t been purchased yet. An ecommerce development agency that has the know-how to design such overlays will prove very beneficial and Inflexi Technologies has the expertise you’re looking for.

Apart from entry and exit overlays, you can also take a behavioural-based approach to capture a visitor’s email ID. This can be done by overlays that are triggered by multiple products or page views, interactive content like quizzes, contextual ones based on the product types and so on.

But do you think all your visitors will respond to such overlays? Nope!

So, you need to augment your on-site multi-channel marketing strategy. How?

Through the User-Ids and UTM parameters! They help you identify your visitors.

Now, that you have identified your visitors and collected valuable data about them, it is up to you to do what you want to do with it.

You need to create a harmonious space wherein your website and the multiple channels can stand in unity. It should be a cohesive bond among them. For this purpose, you need to use the powers of advanced technology.

Use multi-channel ecommerce software, like BigCommerce, to organize and manage all the channels with the help of one dashboard. You can edit everything related to your website on the same. That’s how effective are these platforms! Inflexi Technologies, being an ecommerce development company, has expertise in BigCommerce development as well as Shopify development of your store. Just choose the one you need and get going.

For more details visit www.inflexi.com